By optimizing timing and channel, you can reduce costs, improve customer satisfaction, and even increase payment efficiency even by sending fewer messages.
Our year-long research is based on 1.9 million real interactions, primarily in the context of payment reminders. However, the findings are also applicable to other use cases.
Our Data & AI specialist, Sebastian Sonntag, PhD, conducted a correlation analysis on the data and wrote a white paper on the study.
The key insight is simple:
Each contact can be reached through the best channel at the best possible time for them.
So let our algorithm predict the best time and channel for your contacts!
Efficiency can improve by double-digit percentages when the algorithm helps decide which channel and day and time to use for each reminder.