In February 2025, we shared a newsletter about the impact of the calling number on call answer rates.
Because this impact is significant, we've developed a new feature in Optimized.App: "Number Rotation Pool".
This feature enables the automatic rotation of multiple caller numbers, which, according to our data, can significantly improve answer rates.
As AI and other trends continue to drive up the volume of calls and text messages, optimizing reachability has become more critical than ever.
With active number rotation, we've seen improvements of up to 15–20% in answer rates.
In Campaign Settings, instead of using a number, you can choose a Number Pool.
Reach out if you’d like to enable automatic number rotation!